Thursday, March 25, 2010

The Battle Over Bottled Water

March 24, 2010, 3:02 pm
Green Inc., The New York Times

Published in recognition of World Water Day, a video called The Story of Bottled Water made its debut on YouTube this week, using animation and snappy narration to convey what its makers consider to be the evils of bottled water. (It comes from the same folks who produced ”The Story of Stuff” — an eco-themed viral video sensation from last year.)

Not missing a beat, the International Bottled Water Association, declared the new video to be sensational, and quickly posted its own minifilm, highlighting the sustainability practices of its members, which include major brands like Nestlé full story.

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