Wednesday, July 15, 2009

Reader Report: The World's First Real Time Carbon Counter

Last Thursday was the launch of the Know The Number
greenhouse gas emissions counter: the first real-time counter that advertises the increasing amount of carbon in the atmosphere.

At 10 characters wide and atop its own 70-foot tall billboard, Deutsche Bank’s latest project looms large over all who enter New York City’s Time Square. The digital billboard displays the amount of equivalent greenhouse gas emissions in terms of carbon in the atmosphere, and is constantly updated based on measurements from NASA, NOAA, and supporting research from MIT...see full article.

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